The umbrella organisation working to support Worcester’s city centre traders is throwing its support behind next summer’s Peter Rabbit™ parade through the city. 

The Worcester Business Improvement District (BID) is joining Peter Rabbit™ in the warrens of Worcester as a presenting partner, helping raise awareness of and driving visitors to the trail which will weave through city centre shopping areas and public spaces.

The organisation, which works to improve trading conditions for businesses who contribute a BID levy, will also have its own rabbit sculpture included on the trail.

“Here at Worcester BID, we couldn’t be prouder to partner in our fourth art trail. Following in the footsteps of giraffes, elephants and penguins, we welcome Peter Rabbit to our wonderful city and with him trail-goers of all ages from near and far. We’ve seen already how being involved in these trails boosts morale across the city and county, including all the schools who get to showcase their artistic talent by designing and decorating a mini sculpture.”

— Sam McCarthy, CEO of Worcester BID

The art trail begins on Monday, 12 July and runs for eight weeks until Sunday, 5 September 2027. Thirty-five large fibreglass Peter Rabbit sculptures will bring Worcester’s streets and public spaces to life to form an interactive art trail.

There will also be a collection of 40 baby rabbit sculptures, decorated by schools and community groups, displayed through city shop windows and Chapel & Friary Walk shopping centres.

Peter Rabbit™ in the warrens of Worcester is a Wild in Art event brought to the city by St Richard’s Hospice in its forty-second year caring for patients and loved ones.

“We are thrilled to have Worcester BID on board, supporting local hospice care once again. Our previous three trails brought measurable benefits to the economy, tourist industry, arts scene and more locally and we look forward to bringing that same wow factor to Worcester once again.”

— Sara Matthews, Business Development Manager, St Richard’s Hospice

Once the trail has ended, the large rabbit sculptures will be auctioned to raise money towards the free care that St Richard’s provide to patients with an illness that cannot be cured and their loved ones.

More on the trail’s Community and Education Programme can be found on its website. Here schools and community groups can register their interest in adopting a smaller rabbit sculpture: https://warrensofworcester.co.uk/learning-programme/    

Peter Rabbit™ in the warrens of Worcester is supported by Presenting Partners Chapel & Friary Walk, DRPG, Worcester BID and Worcestershire Ambassadors, and Media Partners the Worcester News and BBC Hereford & Worcester.

The project is also supported by The World of Peter Rabbit™, which is managed by Penguin Ventures, the licensing and consumer products division of Penguin Random House Children’s UK.

To discuss sponsorship opportunities for the Warrens of Worcester, call Sara Matthews, Business Development Manager, on 01905 763963, or email smatthews@strichards.org.uk