An ice cream business from Worcester is supporting next summer’s art trail in the city so hospice organisers can keep helping other families into the future.

Dreamy Desserts is joining Peter Rabbit™ in the warrens of Worcester by sponsoring a large and small sculpture. Two of seventy-five furry mischief makers which will brighten city streets and public spaces, the large sculptures will later be sold at auction to raise funds for St Richard’s Hospice.

The Dreamy Desserts mini Peter Rabbit™will be designed and decorated by children from a local primary school..

The Thorlux mini Peter Rabbit™ will be designed and decorated by local school children before returning to them at the end of the trail as a lasting memory of the project.

“Our business is all about bringing smiles to local people so we’re really pleased to be playing a part in an event which will be loved by so many across Worcestershire. Taking part also allows us to continue our longstanding support for St Richard’s who cared for several members of my family and my husband’s mum and dad. It’s a charity which means a lot to us and this is our way of saying thank you and helping them be there for others in need.”

— Carrie-Ann Dew, Dreamy Desserts

The trail begins on Monday, 12 July and runs for eight weeks until Sunday, 5 September 2027.

Peter Rabbit™ in the warrens of Worcester is a Wild in Art event brought to the city by St Richard’s following three previous trails supporting its care for patients with an illness that cannot be cured, and their loved ones.

“There are so many brilliant ways local organisations can benefit from being part of the trail next summer, including having their brand in front of thousands of trail goers and engaging their workforce. Crucially, it’s also an opportunity to give back to others.  We’d like to thank Carrie-Ann and Jon at Dreamy Desserts for joining us in memory of their own loved ones and also giving a local school the chance to be part of our mini Peter Rabbit™ parade.”

— Sara Matthews, Business Development Manager, St Richard’s Hospice

Forty small rabbit sculptures will be available for adoption by local schools and community groups. To register interest in the trail’s bunny ballot as a school or community group visit: https://warrensofworcester.co.uk/learning-programme/

Peter Rabbit™ in the warrens of Worcester is supported by Presenting Partners Chapel & Friary Walk, Connect Worcestershire, DRPG, Worcester BID and Worcestershire Ambassadors, and Media Partners the Worcester News and BBC Hereford & Worcester.

The project is also supported by The World of Peter Rabbit™, which is managed by Penguin Ventures, the licensing and consumer products division of Penguin Random House Children’s UK.

To discuss sponsorship opportunities for the Warrens of Worcester, call Sara Matthews, Business Development Manager, on 01905 763963, or email smatthews@strichards.org.uk